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Huston Patterson Adds Koenig & Bauer Large Format Rapida 164 Eight-Color

Increase in value-added specialty coating orders for high-end alcohol, food & beverage, and cosmetic clientele

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By: Anthony Locicero

Copy editor, New York Post

Huston Patterson, a privately-owned package printing business based in Illinois, purchased a new Koenig & Bauer Rapida 164 64-inch eight-color press with coating to be installed later this year at its 110,000-sq.-ft. Decatur facility.

The new press will be installed alongside the firm’s existing Koenig & Bauer 64-inch seven-color with UV, 64-inch six-color, and 56-inch six-color. A Rapida 105 40-inch seven-color UV press will be added at Sigma Graphics, the company’s Ottawa, Ill. facility.

“The name of the game in our industry is to stand out on a store shelf,” says Joseph Morelli, vice president of sales and marketing. “We want to provide our clients with that ‘wow’ factor. If you’re going up against high quality well-known brands, the way to get attention is to use specialty coating effects to draw a consumer’s eye to your products.”

The new Koenig & Bauer Rapida 164 is equipped with QualiTronic ColorControl, a technology that utilizes a camera system installed after the last printing or coating unit.

Huston Patterson specializes in providing both offset and digitally printed top sheets and litho labels to the corrugated industry. The company achieved G7 Master Printer status in utilizing its technology from proof to press.

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